How Cloaked cut CPA 29% while scaling spend 80x

Good ideas were going stale before they went live.

A topical news story could become a compelling ad idea, but the agency production process took four to five weeks. By the time concepts, scripts, and creators were lined up, the moment had often passed.

That limited more than speed. When every test required weeks of work, fewer ideas could be explored. A single batch of creative was also being reused across platforms with different audiences.

Connect performance signals to creative production.

Hypesonic connected Cloaked’s ad account and incorporated its brand and compliance rules. The system drew on existing account performance, competitor creative, and platform trends to identify new angles.

Winning hooks, claims, formats, pacing, and calls to action informed new creative. Brand and compliance checks ran before delivery, and Cloaked’s growth team reviewed, commented on, and approved batches in the platform.

More creative. More room to scale.

The program grew from ten videos a week to approximately 150 assets, with creative adapted for each platform and tagged by theme. The published story reports just under 100 million impressions from Hypesonic creative.

Over eleven months, spend on Hypesonic ads grew approximately 80 times while CPA fell 29%. The story also reports reach costs approximately 21% lower than human-production agencies in the same account, and average first-purchase value approximately 22% higher than through Cloaked’s largest agency partner.

Hypesonic ranked first for lowest CPA among Cloaked’s creative partners in the story’s most recent 30-day reporting window.

Test wider.

Cloaked’s ambition is to explore more platforms, segments, and creative ideas alongside human-made UGC. Lower-cost experimentation gives the team room to try angles it would otherwise never brief.